If you
are in the field of online marketing than you must know all about search engine
optimization. What it does for improving your website rank on search pages. One
of its features is to form links. Links means getting connected with some
trusted and authentic source which helps to drive quality traffic to your websites.
Building link popularity is getting essential these days due to its important
role in page rankings. But the main issue remains is to go for which links and
to what extent. You will find many options to get linked with but all are
certainly not beneficial for you. Here we are discussing some tips to build
strong links for your website.
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Before searching for better links outside, confirm that your worth to
link with some good sources. Make sure that you present quality content to your
users which may benefit them. It should be original, nothing wrong and nothing
fake. You are displaying correct information regarding your contact details.
You have an attractive and decent website designing to impress customers. A
link page should be there to help other websites to link with you. This helps
in establishing reciprocal links.
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It is a general consensus that getting linked to trusted and top
directories is very helpful in gaining trust of search engines and it favors
them for listing. Although some charges are there for this but to make profit in
future this investment is worth doing. Try to get associated with yahoo
directory, open directory etc. Once your website is submitted to big ones,
search for the small directories. These small directories are specific to your
website topic.
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One other way to find your relevant links is to search in Google those
sites that are displayed on typing your keywords. The sites displayed would be
closely associated with your business and linking with such websites definitely
going to benefit you.
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For building link popularity you can also look for sources other than
directories and trusted websites. Any information which is newsworthy can be
publicized in the form on press release. Any interesting data, features, facts
and important information can be included in press release. This generates high
quality links for your pages. Start writing articles relating to your website
topic and submit them on article websites with a link of your website on the
bottom of the page. Any general reader could read that article increasing his
chance to visit your website. Writing comments on blog posts with the link name
can be an effective tool for making people know about your website.
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You can use Google link command to know what all websites are willing to
get linked with yours. Analyze them wisely, send proposals if you find
something useful and authentic. You may also know which websites your
competitors are linked to.
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Create content of any valuable topic which people would like to read and
submit it to book marking sites and news sites with your link name at the
bottom. This can drive relevant traffic to your pages.
Exchanging
links with any website can prove harmful for you as it make your website look
trashy and search engine may ban or penalize you for wrong links. Irrelevant
and poor quality websites can never help to drive traffic on your pages. Moreover any links you establish for your
business should seem to be naturally attained. Building link popularity is very
effective to improve ranking but only if done wisely and cautiously. Sometimes
you may face some adverse situations as everything has its pros and cons.