‘Organic’ or ‘Natural’ Search Engine Optimization

Organic or natural SEO is an ethical way to increase relevant web traffic to your website and listing your site in major search engines like Google, yahoo msn etc. This means you do not pay for optimizing your website but in fact know how to use your keywords properly and efficiently. You provide high quality content and thus search engines find your sites and display them on search result pages and for this you don’t have to pay.

This work can be done in two ways. Either by handing this work to SEO companies who will do the complete research for you or hiring a professional SEO who will teach the details about the organic SEO so that you yourself can optimize your website. A company could charge you a lot because organic SEO requires extensive research so it’s better to learn it.

Different methods to achieve organic or natural SEO are:

Content optimization:

This does not mean filling the text with keywords and phrases. Use relevant and meaningful content, use keywords at appropriate places, give complete information about your products and services. This will make you achieve organic optimization.

Spread links:

Getting your websites linked to other trusted websites is an effective way to get popularity and increase traffic but don’t get linked with every other websites. This linking help you gain popularity and increases authenticity of your pages. However, a good content can automatically make the visitors and authentic websites linked to you.

Titles and headlines:

It is necessary that your titles and headlines include keywords once or twice to make them noticeable. Title should be attractive, simple, short and crisp. Also add your keyword phrases in the text links for search engine robots. Besides this, soothing colors is one more way to drive traffic to your pages.

Natural or organic SEO provides you with several benefits over the paid optimization. They are:

 Long lasting listing:

If your website is organically optimized that means your pages are relevant to search engine norms. This relevancy makes your website appear in search engine pages for a long time which cannot be achieved in paid listings. This relevancy makes other websites link to you and with this search engines maintains your position of result pages.

More web traffic:

It’s a general tendency of people to click more on organic websites, because they know that they would found relevant content on these pages. This attracts more and more visitors which makes your site popular. Paid listing on search engines looses the reliability of your text.

Trustworthy

If your website is naturally listed, then a visitor could easily conclude that the work is done on the website and it can help him to get desired information. Your dedication makes your pages and its content trustworthy. Using tricks and paid optimization will reveal the truth once the customers visit your pages.

Cost effective:

If you follow the paid method for optimization then money is the only way to let you win. You have to pay high to compete with your competitors. But if organic or natural methods are used, your website will be automatically indexed in search engine databases.

Thus we can see that organic or natural SEO is far better than the paid SEO in giving improved and long lasting results. But make sure that your SEO professionals or you yourself do not use tricks or black hat method to optimize your pages. Even if you do so, search engine will catch you and your website could be penalized or banned.